Online marketers believe online videos are equally as effective as banner ads

New research has found that almost all marketing specialists think that on the web promotional videos are just as good as banner adverts.
89% of internet marketers questioned in a new study said that they feel online videos are far more effective than, or even as good as, more traditional types of internet marketing like banner ads. This is up from 66% of internet marketers this time last year.
47% of those surveyed said that they had already begun using the help of video production companies as a part of their digital marketing strategy, with nearly two-thirds (61%) saying that they would consider it as an option within the next year.
As well as watching videos on a PC or a laptop, a lot more marketers are becoming aware of using video production services for other locations. 63% of the people questioned said they were familiar with using tablets and smartphones for digital advertising, with video games consoles and connected TVs (a TV with internet functions).
Businesses from a variety of different industries and also sectors can benefit from making use of online videos to advertise their products and services, and companies that aren’t making use of this form of advertising may be missing out compared to their competitors.
Promotional videos can be used on your website to demonstrate new products, as a how-do guide or even on social media sites for a more viral form of marketing, so ensure that you’re not behind your competition by embracing this well-known method of advertising!

Posted in Technology